AMD Introduces The AMD EasyNow!™ Platform Design
PCs Based on AMD EasyNow!™ Platform
Design Planned to be Available this Month
SUNNYVALE, CA -- November 15, 1999 --AMD today
introduced the AMD EasyNow!™ platform design, the
blueprint for innovative, full-featured PCs aimed to enhance
the overall end user computing experience and expand the
PC user base. The AMD EasyNow! platform design focuses
on making PCs easier to set up, easier to use and easier
to upgrade. The platform design includes a novel, visually
appealing PC enclosure. Initial systems based on the AMD
EasyNow! platform design are planned to be available later
this month in the direct and retail channels.
"We believe that easy-to-use and stylish PCs based on
the AMD EasyNow! platform design will help expand the
market for personal computers," said Dana Krelle, vice
president of Marketing for AMD's Computation Products
Group. "PCs based on the initial AMD EasyNow! platform
design are perfect for value-minded buyers looking for
an easy-to-use PC capable of running the most popular
applications available for the Microsoft Windows®
operating system."
"CyberMax is excited to be among the first to begin production
and distribution of PCs based on the innovative AMD EasyNow!
platform design," said Bill Bisignano, CyberMax Vice-President.
"The AMD EasyNow! platform design offers ease of use,
combined with an appealing design, that creates an ideal
model for consumer friendly PCs."
"The AMD EasyNow! platform design delivers on the industry-wide
vision of making the PC more user friendly, giving birth
to a new generation of PC users," said Tim Bajarin, President
of Creative Strategies. "AMD's design takes advantage
of hardware and software advances to deliver a truly innovative
platform that meets the ease of use goals of the Easy
PC Initiative, and is capable of expanding the PC user
base."
AMD EasyNow!™ Platform User Benefits
Systems based on the AMD EasyNow! platform design deliver
many benefits to the end user by eliminating many of the
potential problems that can sometimes greet first-time
computer purchasers and users.
Easy to Set Up
AMD EasyNow! platform design-based PCs simplify setup
by using the popular USB interface. USB provides a common
interface for various peripherals that traditionally required
distinct connectors, such as the keyboard, mouse, printer,
scanner and joystick. The USB interface reduces the different
connector types found on typical PCs from nine down to
five. With the USB ports, AMD EasyNow! platform-design
based PCs can be set up quickly, requiring minimal technical
skills and no special tools. The USB ports also enable
users to quickly expand or upgrade their PCs with the
latest external peripherals, without having to open the
computer case.
Easy to Use
AMD worked with BIOS vendors and Microsoft to help make
PCs based on the AMD EasyNow! platform design easier to
use. Key features such as Instant On capability reduce
the time it takes the system to start, and eliminate the
various and confusing screens that can appear prior to
the Windows operating system being loaded. PCs based on
the AMD EasyNow! platform design also take advantage of
advanced power management features to enable the PC to
re-start from sleep mode in 10 to15 seconds, or less.
Initial systems based on the AMD EasyNow! platform design
are designed to be powered by either an AMD-K6庐-2 or AMD-K6-III
processor, affording users the compatibility, performance
and stability AMD delivers with all its processors. The
AMD-K6-2 and AMD-K6-III processors feature AMD's award-winning
3DNow!™ technology and support a fast 100MHz system
bus interface. With standard connectivity features such
as a 56K V.90 modem, Home Phoneline Networking (HomePNA)
and Ethernet networking, AMD EasyNow! platform-based PC
users can easily share files and peripherals, and rapidly
access the Internet.
Visually, PCs based on the AMD EasyNow! platform design
are a radical departure from the majority of PCs on the
marketplace today. AMD EasyNow! platform-design based
PCs are housed in a stylish, attractive enclosure, take
up considerably less desk space, and are equipped with
an external power supply, providing a quiet and cool computing
experience.
Availability
Any customer implementing the AMD EasyNow! platform design
with an AMD processor is eligible for a royalty free license
to the design. Current partners include Cybermax, Pionex,
Biostar Group, Dixon's, Softsell, Tecnodiffusione, Proton,
Gentry Tokyo, Sofmap, Leo Systems and Education to Home.
Cautionary Statement
This release contains forward-looking statements, which
are made pursuant to the safe harbor provisions of the
U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements are generally preceded by the
words "plans," "expects," "believes," "anticipates,"
or "intends." Investors are cautioned that all forward-looking
statements in this release involve risks and uncertainty
that could cause actual results to differ materially from
current expectations. Forward-looking statements in this
release include the risk that the AMD EasyNow! platform
will not achieve customer and market acceptance; that
system manufacturers will not produce personal computers
based on the AMD EasyNow! platform as scheduled, if at
all; and that the AMD EasyNow! platform may not help expand
the market for personal computers. We urge investors to
review in detail the risks and uncertainties in the Company's
filings with the U.S. Securities Exchange Commission |
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