M3 Design Delivers AMD Alchemy™ Solutions Portable Media Tablet Reference Design Kit Enclosure
Round Rock, Texas -- August 4, 2003 --M3 Design, Inc. today announced that it has successfully delivered injection-molded plastic enclosures for the AMD Alchemy™ Portable Media Tablet RDK.
When the AMD Personal Connectivity Solutions (PCS) Group decided to create a reference design that would demonstrate the superior capabilities of their Alchemy™ Solutions Au1500™ processor, they envisioned an enclosure design that would visibly communicate the attributes of the Au1500 processor as well as the Portable Media Tablet concept. They sought a partner who could create the concept, design it, tool it, and produce it in parallel with AMD EngineeringIt's circuit board design effort. AMD chose M3 Design, Inc. in Round Rock Texas to accomplish these tasks.
The resulting design is customer friendly, ergonomically sound and reflects the productIt's mobility, performance, and integration. Also, the large, user-friendly grip areas make the Media Tablet easy to use while seated, standing, or lying down. The integrated stand and optional keyboard allow for simple and quick conversion to desktop operation.
"With its breadth of knowledge and expertise, M3 was able to offer AMD a complete product development solution - designing and engineering the entire enclosure system as well as leveraging its manufacturing support capabilities to manage the tooling and short-run fabrication of the Portable Media Tablet enclosures"said Terry Branson, M3 President. “We needed to create a simple and easy to use design that would help capture customer attention for AMD. We needed to do this concurrently with AMDIt's circuit board design on a very demanding schedule. M3It's integrated Industrial Design, Mechanical Engineering and Electrical Engineering teams enabled us to collaborate with AMD to get the job done for them on schedule, on budget and right the first time.”
Phil Pompa, vice president of marketing, Personal Connectivity Solutions, AMD added, “We are pleased with the results of M3It's enclosure development. They collaboratively worked with our engineers and board designers to create a design that demonstrates the high performance, low power of the Au1500 processor. Our customers can enjoy the benefits of the Portable Media Tablet created by M3 Design.”
In todayIt's hyper-competitive markets, it is more critical than ever before to find creative solutions to complex product design challenges. The combination of AMDIt's leading-edge technology and M3 DesignIt's integrated product design and development services to produce the Alchemy Portable Media Tablet reference design demonstrates the possibilities.
About M3 Design
M3 Design, Inc. is a product development consultancy based in Round Rock, near Austin, Texas, offering integrated product design and development services. M3 works as an outsourced extension of a client team to design high tech, medical and consumer products for companies throughout the U.S. Clients include Dell, AMD, Litrex, and Commerciant.
For further information, please contact Gray McCord:
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