AMD64 Captures Lightning In A Bottle During Eric Clapton's Crossroads Guitar Festival
—rossroads double DVD available
now from Warner Strategic Marketing—?/i>
SUNNYVALE, CALIF. -- November 9, 2004 --AMD (NYSE:AMD)
today announced that Warner Strategic MarketingIt's new
double DVD chronicling Eric ClaptonIt's Crossroads Guitar
Festival was recorded in high-resolution 5.1 surround
audio using AMD64 technology-based digital audio workstations
(DAWs). The Crossroads Guitar Festival DVD was recorded
over three days last June in Dallas, Texas, and is available
in U.S. retail outlets beginning today. The DVD features
live performances by legendary guitar players including
Eric Clapton, B.B. King, Carlos Santana, James Taylor,
ZZ Top, Vince Gill, Joe Walsh, Buddy Guy, Robert Randolph,
John Mayer, Jimmie Vaughan, Steve Vai, Robert Cray and
many more artists.
The audio portion of the Crossroads Guitar Festival DVD
was engineered by recording industry heavyweights Elliot
Scheiner, an AMD64
Masters Group member and five-time Grammy Award winner,
and Ed Cherney, whose engineering credits include the
Rolling Stones, Bob Dylan, Bonnie Raitt, and Jackson Browne,
among others. A special broadcast of the Crossroads Guitar
Festival also utilizing audio captured on the AMD64 workstations
will air in the United States on PBS on December 1, 2004.
“The AMD64 technology-based DAW’s performed flawlessly
under extreme conditions – live recording of many great
artists in high-resolution audio with minimal sound check
opportunities, multiple stages, and outdoors in the Texas
heat. The performances were incredible and so were the
recordings,” said Scheiner, a 5.1 surround sound pioneer
who also re-mixes classic albums on AMD64. “Performance,
reliability and sound quality are everything under these
conditions. I didn’t hesitate to use the AMD64 DAW, which
is also my main rig in my home studio. I would not have
chosen any other digital audio system.”
AMDIt's contribution of equipment and expertise towards
the recording of the musical performances for the DVD
helped raise funds and awareness for the Crossroads Centre,
Antigua, the treatment and education center founded by
Eric Clapton in 1997.
“We designed AMD64 technology to meet the needs of the
most discriminating professionals in extremely demanding
environments like recording Eric ClaptonIt's Crossroads
Guitar Festival,"said Charlie Boswell, director of Digital
Media & Entertainment for AMD. “The Direct Connect Architecture
of AMD64 enables an ideal balance between performance
and production power, which is already making an impact
inside the professional recording studio and now in mission-critical
live recording.”
Consumers who want to enjoy music or record their own
on home PCs can use the same AMD64 technology that recorded
Eric ClaptonIt's Crossroads Guitar Festival with AMD64
processor-based PCs from hundreds of retailers and system
builders.
The three-day Crossroads event was recorded on 48 channels
in 24-bit audio mode at a 96kHz sample rate for high-resolution,
DVD-A audio. The Verari Systems DAW64 based on dual AMD
Opteron™ processors running Windows® XP Pro
in 32-bit mode and SteinbergIt's Nuendo 2.0 software provided
the digital backbone of the recording effort. AMD64 processor-based
systems are designed to experience a significant performance
increase as more and more software becomes optimized for
64-bit computing.
For more information on the AMD64 Masters Group and why
AMD64 is the technology of choice for Elliot Scheiner
and other Grammy Award-winning audio engineers and producers,
please logon to: www.amd.com/amdopterondmep
About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture
to support the demanding 64-bit environment that will
enable future generations of computer functionality and
productivity. AMD designed the AMD64 platform to allow
end users to enjoy reliable, best-in-class performance
on the 32-bit software they own today while preparing
for a seamless transition to high-performance 64-bit applications.
The AMD64 architecture is also designed to enhance the
security of your computing environment by integrating
Enhanced Virus Protection technology enabled by advanced
anti-virus features in Windows® XP Service Pack 2
and the upcoming Windows Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003,
the AMD Opteron™ processor for servers and workstations
and the AMD Athlon™ 64 processors for desktop and
notebook computers have earned more than 60 awards for
innovation and performance and the support of more than
2,000 OEMs, hardware and software developers, system builders,
and distributors.
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors,
Flash memory devices and low-power processor solutions
for the computer, communications and consumer electronics
industries. AMD is dedicated to delivering standards-based,
customer-focused solutions for technology users, ranging
from enterprises and governments to individual consumers.
For more information visit www.amd.com.
AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and
combinations thereof, are trademarks of Advanced Micro
Devices, Inc. Windows is a registered trademark of Microsoft
Corporation in the U.S. and/or other jurisdictions. Other
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