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Mapping IT: Seven Initiatives for Success
The Future of IT
Initiative 1
Initiative 2
Initiative 3
Initiative 4
Initiative 5
Initiative 6
Initiative 7

Mapping IT - Seven Initiatives for Success


Fred Mapp, former AMD CIO

Move toward an optimized IT architecture

In Initiative 1, we created the vision and gathered the business requirements. In Initiative 2, we made sure we had the tools—the business processes—to make this vision come to life. Now, in Initiative 3, we’re putting these first two initiatives to work, creating the specific plans and roadmaps that will transform IT and your business, as a whole. We’re rolling up our sleeves, studying business activities, business processes, and the applications required to support them. This is the beginning of systems integration, or, as I call it, the many to the few.

First, determine specific points of arrival. To create detailed roadmaps and measure progress you must know your destination. At AMD, we’re aiming for a “single access enterprise portal” – this will allow complete access to finance, service, support, sales, marketing, and other data from a desktop, laptop, or PDA. This will make it easier to align IT with changing business requirements and strategies, support accurate, real-time reporting and analysis, and streamline integration of our business processes, to give a few examples. Also, our people in the field will have the information they need at their fingertips. Imagine the advantages of instant access to up-to-date shipping deadlines, quantities available, and the other information customers require. When we can support all these specific business objectives, we’ll know we’ve arrived. The bottom line is to turn data into useful information to run the business.

Shaped by the corporate and IT vision, our point-of-arrival plans help us create specific plans and roadmaps for the optimization of our infrastructure. See Chart.


Establish standards. You should establish and document detailed standards for each component of your architecture. In this way, you can prevent the adoption of hardware and software that doesn’t support your corporate vision – and prevent a lot of compatibility problems down the road. I am not stating that there cannot be applications that may not be standard but could be best of breed. There always needs to be some flexibility.

"To create detailed roadmaps and measure progress you must know your destination."

- Fred Mapp, former AMD CIO


Know thy infrastructure. Next, you will need to list every function, everything you do as an organization: sales, procurement, finance, shipping, human resources, etc. Then list the applications you use to support those functions. The reasoning behind this is simple; you have to know your current business applications, the infrastructure and its possibilities and its limitations before you can go about optimizing the infrastructure.

Disparate systems, multitudes of applications. Typically in large organizations you will find a truckload of applications and disparate systems from a variety of vendors. You will identify irksome incompatibilities of software applications and the small armies of programmers needed to create and maintain the interfaces that link these applications together. You’ll also discover the redundant hardware and the dozens of servers required to make it all run.

The many to the few. Now it’s time to ask the tough questions about your business activities and the applications you use to support them. How many ERP applications do you really need? How many financial applications? And how can you make the case for consolidation and standardization? The easiest way is to document the ways that these disparate applications affect business processes. How long does it take you to close a sale? How long to give a quote? Could you get by with fewer servers and support personnel if you consolidated? How much could you save? There are dozens of these types of questions you can ask for every business function. And asking them gives you the leverage to simplify and standardize your architecture. As we discussed in Initiative 1, many of these applications and servers will be defended as parts of fiefdoms within the company. Having concrete numbers on your side can help you bring them down.

You might try creating a chart like the AMD activities and applications chart accompanying this column. At AMD, our goal was to move from multiple colors to best-of-breed applications and just a few colors. We’ve come a long way. See chart.

From here to your points of arrival. Now look at your list or chart of applications and activities. Ask if the applications you’re supporting can take you to your points of arrival. If not, start evaluating new applications and creating road maps for getting from here to there. At the same time, you’ll have to begin to consider personnel. Who can you count on to execute these plans? It is not by coincidence that this line of questioning leads us directly into our next discussion, Initiative 4.

Initiative 4

Recruit, develop, and retain “world-class people.”



Fred brings over 30 years of experience in the area of information technology having held key executive IT positions at AMD, IBM, InfoSpan Corporation, American Express, Honeywell and his own company, Quality Service Solutions.

Immediately prior to joining AMD, Fred served as Vice President and CIO of Information Technology at Honeywell Corporation for its Industrial Automation Controls Division. Before Honeywell, Fred's IT leadership at American Express was instrumental in the development and implementation of new applications and services and in the re-engineering of the information technology organization.

FredIt's perspectives have been published in Optimize, Fortune, InformationWeek, and CIO Magazine.


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