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How to Sell AMD Athlon™ Processors

When your customers want power and outstanding performance nothing helps you make the sale like the AMD Athlon™ processor!

You quickly recognize the customers who will only settle for technology that is the latest, the best, and the brightest. To make the sale with these buyers, be sure you recommend the AMD Athlon™ processor the most powerful engine for PC computing and the industry's first seventh-generation x86 microarchitecture. Featuring enhanced performance, speed, and power for high-end desktop systems, the AMD Athlon processor is the perfect choice for power users, hard-core gamers, multimedia fanatics, graphics systems enthusiasts, and small/medium business enterprises.

The AMD Athlon processor offers your customers the following:

  • The world's first seventh-generation x86 architecture and the most advanced PC processor technology
  • 384K total on-chip cache -- the largest among x86 desktop processors (Not all AMD Athlon processors feature the 256K of full-speed, on-die L2 cache memory, previous versions, without on-die L2 cache, may still be commercially available in some computer systems. Contact your computer manufacturer for details.)
  • 266MHz and/or 200MHz processor bus speed, offering the most available bandwidth among all x86 processors
  • The AMD Athlon processor includes the first fully pipelined, superscalar floating point engine for x86 platforms. The resulting floating point capability is the most powerful ever delivered in an x86 processor.
  • x87 floating point engine, featuring enhanced 3DNow! technology and three floating point pipelines
  • The most powerful multimedia experience for Windows芒 computing
  • Smart design that enables exceptionally fast application performance, color-rich images, smooth video playback, and big-screen sound


Award-winning recognition

More than 70 awards for excellence worldwide including:
2000 PC World World Class Award
Product of the Year
PC Magazine
1999 Technical Excellence Award
"Analysts' Choice Award/Best PC Processor"
(Microprocessor Report)


Reinforce these highly attractive benefits:
  • Improved Performance for Cutting-Edge Applications
    Featuring a seventh-generation microarchitecture, a high-bandwidth system bus, and on-die L2 cache, the AMD Athlon processor's outstanding level of performance is certain to impress your most discriminating customers. (Not all AMD Athlon processors feature the 256K of full-speed, on-die L2 cache memory, previous versions, without on-die L2 cache, may still be commercially available in some computer systems. Contact your computer manufacturer for details.) If they want to use computation-intensive applications for high-end desktops, the AMD Athlon processor will deliver. Are they planning to implement workstation applications like digital photo editing, digital video, commercial 3D modeling, image compression, soft DVD, CAD, or speech recognition? The AMD Athlon processor enhances these operations. And what if they'll be using real-world, mainstream Microsoft® Windows-compatible software? The AMD Athlon processor provides exceptional processing power.
  • The Most Powerful Multimedia Experience in an x86 Platform
    For customers who want multimedia performance bursting with power, the AMD Athlon processor leads every processor designed for x86 platforms. Its advanced architecture and 3D technology will give your buyers rich images, fast frame rates, and accurate theater-quality sound. The revolutionary system bus runs as fast as 266MHz and gives users amazing speed to process Internet content from DSL/cable modems and digital video imaging devices. For 3D gaming, digital imaging and personal creativity software, the AMD Athlon processor delivers the power your customers want. And for demanding business applications like desktop publishing, database management, and accounting packages, the AMD Athlon processor steps up to the plate and easily boosts their productivity. (Not all AMD Athlon processors feature the 256K of full-speed, on-die L2 cache memory, previous versions, without on-die L2 cache, may still be commercially available in some computer systems. Contact your computer manufacturer for details.)
  • Tomorrow's Technology Today
    The seventh-generation AMD Athlon processor is based on the industry's most advanced x86 microarchitecture. The following features and capabilities combine to give users of AMD Athlon processor-based systems an extraordinary computing experience, as well as the confidence that their systems are designed to meet their computing needs for years to come.
  • Powering the Next Generation in Computing Platforms
    By recommending the AMD Athlon processor, you can help your customers be prepared for the computing world's next generation. The AMD Athlon processor can give them the edge for handling today's computation-intensive software, particularly with challenging applications like digital imaging, Internet content development, enterprise computing, CAD/CAE, scientific/technical calculations, and 3D gaming.

    The AMD Athlon processor's winning combination of features clearly sets the pace for computing progress: exceptional performance, high-clock frequencies, performance-enhancing cache memory, impressive bus bandwidth, and a reliable design. So whether your customers need a solid solution for high-end desktop systems, workstations or servers, the AMD Athlon processor will ensure they have all the power they need for today and tomorrow.
  • The Power of a Reliable Partner
    Your customers will enjoy valuable peace of mind when they select a computer system based on the AMD Athlon processor from AMD. After selling 150 million PC processors worldwide, AMD is a recognized industry leader supported by more than 30 years of processor design and manufacturing expertise. Between AMD's legendary reliability and the AMD Athlon processor's considerable benefits, you can assure your customers that the AMD Athlon processor will deliver the finest quality and a dependable computing experience.

Here's What Your Customers Need To Know:

  • Remarkably fast response:
    The AMD Athlon processor features a superpipelined, nine-issue superscalar microarchitecture, optimized for high-clock frequencies.
  • More peak bandwidth:
    The AMD Athlon processor is available with 200MHz or 266MHz-- as much as 100% more peak bandwidth than any other x86 system bus.
  • The most powerful floating point engine:
    The AMD Athlon processor includes the first fully pipelined, superscalar floating point engine for x86 platforms and one of the most powerful ever delivered in an x86 processor.
  • Exceptional 3D graphics:
    The AMD Athlon processor with enhanced 3DNow!#153; technology takes 3D multimedia performance to incredible heights, with added instructions that improve MMX#153; integer math calculations, enhance data movement for Internet streaming applications, and enable DSP extensions for soft modem, soft ADSL, Dolby Digital, and MP3 applications.
  • Performance-enhancing cache architecture:
    The AMD Athlon processor boasts a 384K total full-speed, on-chip system cache including 128K L1 cach -- four times that of Intel's Pentium庐 III processor -- to help boost overall system performance.
  • Sensational DDR memory:
    The AMD Athlon processor features Double Data Rate (DDR) memory technology, which allows the memory to read and write twice per cycle and provides unrivaled performance at a competitive price.

So if your customers demand maximum power and peak performance, the AMD Athlon processor is the solution to satisfy their high technology demands.



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