As one of the pioneers in PC processor design and manufacturing, AMD takes great pride in its history of providing reliable, innovative products. But innovation for the sake of being first is nothing without compatibility. AMD goes to great lengths to ensure its processors are compatible with most major operating systems as well as thousands of popular applications and software titles. AMD is doing whatever it can to provide all of its customers and partners the absolute best product possible. After all, only a mutually beneficial relationship can ensure a long and profitable future for both parties involved.

The following information is designed to help answer any questions you might have concerning AMD products and all the materials at your disposal to promote yourself and AMD.

A quick and easy sample sales process is included as well. It is there only to provide assistance or ideas if you need them.

• AMD Brand Positioning
• How to Sell the AMD Athlon™ Processor
• How to Sell the AMD Duron™ Processor
• Sample Sales Process
• Sales Collateral Training

Of course you probably already know this information, but in case you don't, here is a description of the AMD processors and how they fit within the portfolio of products AMD offers.

The AMD Athlon™ Processor-performance
The AMD Duron™ Processor-value

Designed with the power user in mind, the AMD Athlon processor's large on-die cache (384K total) and wide front side bus (200MHz or 266MHz) give users the bandwidth and processing power to truly work at their own speed.

• Leading-edge performance
• Powerful multimedia engine
• Longevity of investment

Marketing the AMD Athlon™ Processor

Tagline: You Have the Power
Use with name and/or logo in advertisements, Web banners, etc.

Core Graphics: Represents AMD Athlon processor's brand attributes of being powerful, reliable, and a good investment.
Use with advertising, collateral, t-shirts, etc.

Consumer Messaging:

• Provides the power you need to run cutting-edge applications
• Advanced multimedia architecture gives you a truly powerful multimedia experience
• Forward-thinking design allows you to be prepared for emerging technologies
• Backed by over 30 years of design experience

Commercial Messaging:

• Sets the performance standard to meet the demands of today's time critical corporate environment
• Delivers next generation features to enable tomorrow's most powerful PC platform technologies
• With over 150 million processors sold worldwide, it delivers reliability you demand to power your mission-critical applications

AMD Athlon Market Opportunities

Consumer
Target: Enthusiast
Selling Points: Latest technology, ultimate performance for cutting-edge applications and high-end gaming.

Commercial
Target: Performance users, vertical markets (CAD users, imaging professionals, etc.)
Selling Points: Latest technology, performance standard

Target: Entry-level server/workstation
Selling Points: Latest technology, excellent price and performance

Target: High-end server/workstation
Selling Points: Multiprocessor AMD Athlon processor technology

How to Sell the AMD Duron™ Processor

The AMD Duron processor enables an optimized PC solution for value-conscious business and home users, by providing the capability and flexibility to meet their computing needs for today and tomorrow.

• Ahead-of-its-Time Design
• The Tools You Need to Get Things Done
• Technology That Lasts

Tagline: Meet Tomorrow Head On
Use with name and/or logo in advertisements, Web banners, etc.

Core Graphics: Represents AMD Duron processor's brand attributes of being capable, reliable, and a good value.
Use with advertising, collateral, t-shirts, etc.

Consumer Messaging:

• Provides innovative technology at an affordable price
• Gives you the tools you need to run the applications you rely upon the most
• Enables an enriched Internet computing experience
• Extends the life of your home or office PC with technology that lasts

Commercial Messaging:

• Provides the optimal combination of performance and cost-effectiveness
• Prolongs the business investment by satisfying demands of today's and tomorrow's business environment
• Delivers reliability from an industry leader with over 150 million processors sold worldwide

AMD Duron Market Opportunities

Consumer
Target: Value-conscious buyer
Selling Points: Outstanding combination of capable performance and value; a sound investment

Commercial
Target: General office and productivity users
Selling Points: Technology that lasts, powerful enough to be a workhorse, sound investment

Supply your customer with details

• Provide your customer with confidence
• Sell the benefit
• Make feature relevant to what customer wants
• Turn feature into benefit
• Example: The AMD Duron processor's seventh generation architecture gives it a longer lifespan than other processors found in the value segment.
• Always answer customer's two key questions: What are the features, and What can they do for me?
Example: The AMD Athlon processor's 200/266MHz system bus provides the bandwidth for one of the most powerful internet and multimedia experiences available.
• Avoid using jargon if customer is not knowledgable
• Keep it simple--avoid being overly technical

Be prepared to answer objections

• Remember, this is not an attack. It is a question.
• Take advantage of this opportunity to display your expertise.
• Use APAC system:
• Acknowledge--Use phrases like, "I appreciate your concern." And, "That's a common concern."
• Probe--Use open-ended questions to get to the heart of the objection.
• Answer--Stress benefits while answering.
• Confirm--(This is the most important.) Ensure the customer is satisfied with your answer.

Close the Sale.
If you have established a rapport, properly identified the customer's needs, and introduced solutions, then the close should come automatically.

AMD sales collateral is designed to assist you with AMD product positioning and benefits. We create this collateral to help you inform your customers and to promote yourself within your local market. If you wish to obtain a copy of this material view our downloadable collateral at www.amd.com/resellercollateral or call 1-800-222-9323 (option 1).